The Single Biggest Reason Why Startups Succeed

June 2015

Bill Gross of Idealab has founded a lot of start-up companies and incubated many others.

He got curious about why some companies succeeded and others failed. So he gathered data from hundreds of companies, his own and other people’s, and ranked each company on five key factors. He found one factor that stands out from the others and surprised even him.

Bill Gross founded Idealab, an incubator of new inventions, ideas and businesses.

5 Essential Elements that lead to Success

Top 5 Factors in Success Across More Than 200 Companies