New Instagram tools for Business

June 2016

Small and medium enterprise businesses make up a significant portion of the 400 million global Instagram users with about half of users following business accounts.

Designed specifically for business, these new tools consist of a profile function to allow businesses to display company information.

An insights function allows businesses to better understand the demographic of their followers and information on the reach of posts.

The promote function will help businesses use insights data to better target their advertising on the platform.