Are Your Members Selling Online?

June 2016

New data from Nielsen shows over 2 million New Zealanders are now shopping online.

The number of shoppers grew by 4% last year however the market has grown by an exceptional 28% since 2012.

New Zealand online shoppers have spent $4.7 billion on 20.6 million items in 2015. The 24/7 convenience of the Web as well as price and value are the reasons cited most frequently by respondents for shopping online. The third driver of e-commerce retail sales is range. Online shopping is dominated by the five major categories – airline tickets, fashion, entertainment, accommodation and books. The top brand for Kiwi online shoppers is Trade Me with more than two-in- five (44%) buying from their website. Following Trade Me is Air New Zealand, The Warehouse, Mighty Ape and GrabOne.