The PAA appoint new CEO

3 March 2014

Getting the right people in the right roles is essential in driving business value for members. So the PAA are very pleased to announce the appointment of new CEO Rod Severn.

A strong advocate and believer in the value of advice and the adviser service, Rod is geared up to further strengthen the PAA’s voice and value.

Leading the management team, Rod also looks forward to rolling out services to add value to our members business and to meet the changing needs of the financial adviser environment.

Rod brings with him a wealth of business development expertise with a strong background in sales and general management.

Having moved from Australia to New Zealand in 2002 to head up Sun Microsystems (a large global IT company) Rod has had various senior management roles over the past 12 years. He brings a wealth of business development expertise and a solid background in sales and management skills to the PAA, and is a strong advocate and supporter of the value of advice to the adviser industry.

Rod's business and management experience coupled with his drive to support the adviser industry gives PAA a strong voice to both the financial authorities as well as to our members. Adding value for our members is the name of the game!