Sue Froggatt has helped many Associations with their recruitment and retention strategies. Available to purchase from her website are the results of a benchmarking survey of Associations from all around the world.
This 90+page report contains the findings from an online survey completed from November 2013 to February 2014 from people involved in member recruitment and member retention.
It is an update on the 2011-12 and 2008-09 studies, so in this study, in certain sections it has been possible to include a review of what has changed in the last three years.
Sue Froggatt has over 33 years experience in marketing working predominately in the education, training, personal development and consultancy sectors in the UK and around the world.
In my work I believe in passing on practical common sense approaches that are based on research, experience or wisdom.
The report can be purchased online for download in PDF format.
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